Fractional Sales Leadership

Bring your company to the next level.

Deploy high-performing sales teams and scalable revenue strategies to accelerate growth for your startup or scale-up.

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REVENUEIN • EXCELLENCE • SCALABILITY • Grow
Faster
Laetitia Ribier

Empowering CEOs to focus on Vision

CEOs and founders often find themselves overwhelmed wearing different hats, from CMO to CFO. When leaders lack time to manage their revenue organization, implementing scalable processes suffers.

"I want to help your company thrive, better, and faster."

Relying on a seasoned leader to set up, execute, and scale the business is fundamental to ongoing success. With over 13 years of experience, I work hands-on alongside your team to structure the organization and accelerate performance.

Explore my services

Core Services

Comprehensive revenue operations and leadership to build your sales engine.

Hiring & Onboarding

Hire the right people and facilitate onboarding for rapid time-to-value and higher performance.

Sales Training

Equip your sales team with cutting-edge skills and methodology to strengthen execution.

Performance Management

Accurately monitor business metrics and empower your team with strict accountability.

Sales Efficiency

Ensure your team executes at the highest level of excellence to convert pipeline into revenue.

Sales Operations

Implement the technical and operational environment needed to increase team engagement.

Lead Generation

Design effective inbound and outbound strategies to feed your pipeline consistently.

Boost your revenue in unique ways

I combine deep hands-on operational experience with strategic vision to deliver measurable results. No generic playbooks — every engagement is tailored to your team, market, and growth stage.

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Structured Framework

A clear diagnostic process to identify gaps and build precise solutions.

Hands-on Execution

I don't just advise; I build, run, and iterate on programs directly with your team.

Culture of Excellence

Embedding ambition and uncompromising accountability into your company DNA.

What My Clients Say

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"I had the pleasure of working closely with Laetitia on several go to market initiatives, particularly for our email services and other key products like Plesk licenses, SSL certificates, SpamExperts, and EasyDMARC. Throughout our collaboration, I was consistently impressed by her ability to quickly absorb complex product knowledge and effectively translate it into actionable sales strategies. We conducted extensive market research together, and thanks to her insights and strategic mindset, we were able to position our products in a way that truly resonated with our target audiences. She has a natural talent for connecting market needs with product potential, and she effortlessly utilized all the findings and insights we gathered to drive success. Working with Laetitia was always smooth and productive as she brings a positive attitude, sharp focus, and genuine collaboration to every project. I highly recommend her to any team looking for a dedicated and highly effective sales leader."

Filip Ziger

Senior Product Manager | SaaS, AI & Infrastructure | Building Scalable, Data-Driven Products
"

"I have had the pleasure of closely working with Laetitia, and I can confidently say that she is an exceptional professional who consistently goes above and beyond in her role. Her dedication, attention to detail, and proactive approach have made a significant impact on our collaborative projects. Laetitia brings a unique combination of strategic thinking and execution excellence. Her ability to understand complex challenges and find practical solutions has been invaluable to our team's success. She consistently demonstrates excellent communication skills, ensuring that all stakeholders are aligned and informed throughout the process. One of Laetitia's standout qualities is her collaborative spirit. She fosters a positive work environment, encourages open dialogue, and is always willing to lend a helping hand. Her commitment to delivering high-quality results while maintaining a supportive team dynamic makes her a true asset to any organization. Working with Laetitia has been truely a rewarding experience and a lot to learn from her."

Radhika Rawat

Head of Sales Operations at Openprovider
"

"Laetitia performed a mission with us at Inicio starting with a full diagnosis allowing us to understand better our pitfalls in our business development and revenue growth. 
Laetitia then built, implemented and executed programs and deliverables on different topics such as sales qualification, negotiation or objections handling but also advised us on other topics such as our sales process, compensation plans or team animation. From one quarter to another, we saw a +100% growth in our revenue generation. Laetitia's work has definitely played a part in these numbers. 
She now works with us on a regular basis as a Sparring Partner to keep sharing her expertise and pushing us towards success. 
What I particularly appreciate with Laetitia is that she is doing the extra mile and pushes us to take the necessary time for our sales ambition. She also acts as if she were really part of our team and keeps coaching our team members for better results. We managed to maintain the same revenue generation with a strong seasonality threat. Thank you again for your commitment and your expertise Laetitia. You are very good at this. It shows results and its a pleasure to work with you."

Lucas Petigny-Samuelson

Co-fondateur d'Inicio